The workshop provides a primer on creating and selling animation for a worldwide Industry, with a focus on television, while touching on new media and independent shorts and features. The workshop will provide participants with the basic information and tools needed to fully develop their own animated projects.

Over a day's talk and activities, participants will learn about:

1. The worldwide animation industry: key players, markets, formats
2. From an idea to a hit cartoon: how a show is made
3. The Development Process
4. Character, story, concept
5. The pitch bible and the pitch
6. Getting your idea onto the screen

About the Workshop Speaker

Ervin Ann
VP, Development, Scrawl Studios

Ervin Ann oversees development of new animation projects and intellectual properties at Scrawl Studios. His role involves working with creators, property owners and artists in developing original concepts and adaptations for Scrawl's animation pipeline for TV, film and new media. Ervin regularly pitches at international markets and is responsible for developing co-production and other business partnerships with companies around the world. Prior to joining Scrawl, Ervin worked at the MDA for 4 years where he played an active role in the agency's development of the fledgling local animation industry.

About Scrawl Studios   

A pioneer in the local animation industry, Scrawl Studios is an award-winning company specialising in animated digital entertainment for television and new media. The company also manages the intellectual property (IP) rights of its character brands for the purpose of worldwide licensing and merchandising. Over the years, Scrawl has been involved in long-form and short-form TV series production, comics, short films, illustration for books and feature film development. Today, Scrawl's animated shows can be seen around the world and it has an extensive network of partners from Canada, US, UK, France, Australia, Korea and Taiwan, among others.

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